Andrew Irby

Born and raised in a family of communications professionals; marketing, printing, and magazine production was always apart of Andrew’s (Drew) family and he started at a very tender age in the advertising world. Beginning in his “teens” Andrew promoted clubs and underground magazines such as Fader Magazine, as well as the first underground record label in the Rhode Island market with Rawkus label music. Branching out from there Andrew helped to introduce and establish KMX which was an early energy drink from the people at Fader Magazine.

During this same period Andrew promoted the music label and searched for new talent in the clubs by hosting, promoting and cultivating a following by handling the DJ duties. In addition to the clubs and music scene, Andrew founded www.risr.net (Rhode Island Street Racing) where he handled the planning, funding, marketing and hosting for multiple shows growing from a modest 95 cars to well over 400 in a short time. Through this venture, he teamed up with NAPA, Toyota, Slipstream Media (Mazda’s US marketing agency of record), Hot Import Nights/Days, local radio stations (Hot 106FM) and Red Bull. The events established a popularity that garnered time on the Speed Channel for the segments at Lime Rock Raceway. At its peak and sale the site had generated well over one million hits per month.

In the last eight years Andrew has handled all of the marketing, promotions, advertising, web development, and graphic design for M2 Motor Yachts (www.m2motoryachts.com) , FAMARS and FAMARS USA, (www.famars.com) (www.famarsusa.com) and The Preserve (www.thepreserveri.com).

In his career Andrew has handled all aspects of sales, promotion, marketing (traditional and digital), advertising and online analytic. He is a young and busy professional with three children: whenever he has spare time he enjoys building performance cars and motorcycles.

Andrew Irby

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